The Hard Truth About Traditional Product Demos
Let’s face it, product demos often miss the mark. You've probably experienced it: a one-hour session that leaves you with more questions than answers, and a sneaking suspicion that your time could have been better spent elsewhere.
Why Demos Don't Deliver
1. The Misuse of Time
A staggering statistic from CSO Insights shows that a mere 22-41% of a salesperson's time is spent actually selling. The rest? Likely caught up in demos that underdeliver. This isn't just inefficient; it's a missed opportunity to truly engage with potential clients.
2. Avoidance Tactics
Consider this: Forrester reports that 72% of consumers prefer self-service over talking to a representative. People want to explore at their own pace, without feeling the pressure of a sales environment.
3. Boredom Strikes
Remember the last time your eyes glazed over during a demo? You're not alone. With an average attention span shorter than that of a goldfish, it's no wonder traditional demos struggle to keep us engaged.
Reimagining the Demo Experience
Understanding the Modern Consumer
The modern consumer is savvy. They've likely done their homework and are more informed than ever. What they seek isn't a rundown of features but a clear understanding of how a product can solve their specific problems.
The Flaws of One-Size-Fits-All
Traditional demos often fall into the trap of treating all prospects the same. But a senior executive and a junior manager have vastly different needs. Tailoring the experience is key, yet surprisingly overlooked.
The ThreatKey Approach
Why We're Ditching Demos
At ThreatKey, we’ve seen firsthand the pitfalls of traditional demos. We know they can be more of a hindrance than a help. That's why we're taking a bold step away from this outdated practice.
Embracing the Power of Free Assessments
Instead of telling you about our product, we want to show you its impact. Our free security assessments offer a hands-on, practical demonstration of what ThreatKey can do for you - in your environment, with your challenges.
The Bottom Line
Let’s be real - nobody wants to sit through a demo that feels like a time-travel trip to the era of dull PowerPoint slides. It’s time to move forward.
Discover the Real Value
Ready to see what ThreatKey can really do? Forget the demo. Let us provide you with a free security assessment. Experience firsthand how our solutions can make a tangible difference in your security posture. Sign up for your free assessment today and step into a world where product understanding is clear, concise, and tailored to you.
